/* =========================================================
   Social Specs — Marketing Agency, Greenville SC
   Design language: editorial rows, hairlines, oversized type.
   Deliberately avoids the bordered-card grid.
   ========================================================= */

:root {
  --ink:        #070c18;
  --ink-2:      #0d1528;
  --ink-3:      #16203a;
  --slate-700:  #33405c;
  --slate-600:  #4a5878;
  --slate-500:  #6b7996;
  --slate-400:  #9aa6bf;
  --hair:       #e6eaf3;
  --hair-dark:  rgba(255,255,255,.13);
  --paper:      #ffffff;
  --paper-alt:  #f7f9fd;

  --brand:      #2563eb;
  --indigo:     #4f46e5;
  --cyan:       #06b6d4;
  --green:      #16a34a;
  --green-soft: #dcfce7;

  --grad:      linear-gradient(105deg, #3b82f6 0%, #4f46e5 48%, #06b6d4 100%);
  --grad-text: linear-gradient(100deg, #7db1ff 0%, #a5b4fc 45%, #5eead4 100%);

  --font-head: "Sora", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
  --font-body: "Inter", ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;

  --wrap: 1180px;
  --ease: cubic-bezier(.22,.61,.36,1);
  --ease-out: cubic-bezier(.16,1,.3,1);
}

/* ---------- reset ---------- */
*,*::before,*::after { box-sizing: border-box; }
* { margin: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  font-family: var(--font-body); color: var(--slate-700); background: var(--paper);
  line-height: 1.65; font-size: 17px; overflow-x: hidden;
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
img,svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; background: none; border: 0; color: inherit; }
ul { list-style: none; padding: 0; }

/* ---------- type ---------- */
h1,h2,h3,h4 { font-family: var(--font-head); font-weight: 700; line-height: 1.1; color: var(--ink); letter-spacing: -0.03em; }
h1 { font-size: clamp(2.4rem, 5.6vw, 4.2rem); font-weight: 800; }
h2 { font-size: clamp(1.85rem, 3.8vw, 2.9rem); }
h3 { font-size: 1.2rem; letter-spacing: -0.015em; }
p { color: var(--slate-600); }
.lede { font-size: clamp(1.08rem, 1.6vw, 1.28rem); color: var(--slate-600); line-height: 1.6; }

.eyebrow {
  display: inline-flex; align-items: center; gap: 9px; font-family: var(--font-head);
  font-size: .76rem; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--brand);
}
.eyebrow::before { content:""; width: 26px; height: 2px; background: var(--grad); border-radius: 2px; }
.eyebrow.on-dark { color: #8fb4ff; }

/* ---------- layout ---------- */
.wrap { width: 100%; max-width: var(--wrap); margin-inline: auto; padding-inline: 26px; }
.section { padding: clamp(72px, 10vw, 140px) 0; }
.section.alt { background: var(--paper-alt); }
.section-head { max-width: 760px; margin-bottom: clamp(40px, 5vw, 68px); }
.section-head.center { margin-inline: auto; text-align: center; }
.section-head p { margin-top: 18px; font-size: 1.06rem; }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px; font-family: var(--font-head);
  font-weight: 600; font-size: .97rem; padding: 15px 27px; border-radius: 999px;
  border: 1px solid transparent; white-space: nowrap;
  transition: transform .22s var(--ease-out), box-shadow .22s var(--ease-out), background .2s, color .2s, border-color .2s;
}
.btn svg { width: 17px; height: 17px; transition: transform .22s var(--ease-out); }
.btn-primary { background: var(--grad); color: #fff; box-shadow: 0 14px 30px -12px rgba(59,130,246,.85); }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 22px 40px -14px rgba(59,130,246,.9); }
.btn-primary:hover svg { transform: translateX(4px); }
.btn-ghost { border-color: var(--hair); color: var(--ink); }
.btn-ghost:hover { border-color: var(--brand); color: var(--brand); transform: translateY(-2px); }
.btn-ghost.on-dark { border-color: var(--hair-dark); color: #fff; }
.btn-ghost.on-dark:hover { border-color: rgba(255,255,255,.55); background: rgba(255,255,255,.07); }
.btn-lg { padding: 17px 32px; font-size: 1.02rem; }
.btn-block { width: 100%; justify-content: center; }

/* =========================================================
   HEADER + NAVIGATION
   ========================================================= */
.scroll-bar { position: fixed; top: 0; left: 0; height: 3px; width: 0; background: var(--grad); z-index: 200; transition: width .1s linear; }

.site-header {
  position: sticky; top: 0; z-index: 120;
  background: rgba(255,255,255,.72);
  backdrop-filter: saturate(180%) blur(18px);
  -webkit-backdrop-filter: saturate(180%) blur(18px);
  border-bottom: 1px solid transparent;
  transition: border-color .25s, background .25s;
}
.site-header.stuck { border-bottom-color: var(--hair); background: rgba(255,255,255,.93); }
.nav { display: flex; align-items: center; justify-content: space-between; height: 76px; gap: 22px; position: relative; }

.brand { display: inline-flex; align-items: center; gap: 11px; font-family: var(--font-head); font-weight: 700; font-size: 1.14rem; color: var(--ink); letter-spacing: -0.03em; }
.brand .mark { width: 36px; height: 36px; flex: 0 0 36px; border-radius: 11px; box-shadow: 0 8px 20px -8px rgba(59,130,246,.8); }
.site-footer .brand { color: #fff; }

.nav-links { display: flex; align-items: center; gap: 2px; }
.nav-links > li > a, .nav-links > li > button {
  display: inline-flex; align-items: center; gap: 6px; padding: 10px 15px; border-radius: 10px;
  font-size: .95rem; font-weight: 500; color: var(--slate-600); transition: color .18s, background .18s;
}
.nav-links > li > a:hover, .nav-links > li > button:hover { color: var(--ink); background: rgba(15,23,42,.045); }
.nav-links a.current { color: var(--ink); font-weight: 600; }
.nav-cta { display: flex; align-items: center; gap: 10px; }
.nav-phone { font-family: var(--font-head); font-weight: 600; font-size: .93rem; color: var(--ink); padding: 10px 14px; border-radius: 10px; transition: background .18s; }
.nav-phone:hover { background: rgba(15,23,42,.045); }

/* mega menu */
.has-menu > button svg { width: 14px; height: 14px; transition: transform .25s var(--ease); }
.has-menu[data-open="true"] > button svg { transform: rotate(180deg); }
.has-menu[data-open="true"] > button { color: var(--ink); background: rgba(15,23,42,.045); }

.mega {
  position: absolute; top: 100%; left: 50%; transform: translateX(-50%) translateY(10px);
  width: min(940px, calc(100vw - 40px));
  background: #fff; border: 1px solid var(--hair); border-radius: 22px;
  box-shadow: 0 40px 80px -30px rgba(9,17,40,.4), 0 2px 8px rgba(9,17,40,.05);
  padding: 12px; display: grid; grid-template-columns: 1.55fr .95fr; gap: 10px;
  opacity: 0; visibility: hidden; pointer-events: none;
  transition: opacity .22s var(--ease-out), transform .22s var(--ease-out), visibility .22s;
}
/* invisible hover bridge: fills the gap between the Services button and the
   panel so moving the pointer down to the menu never crosses dead space. */
.mega::before {
  content: ""; position: absolute; left: 0; right: 0; top: -24px; height: 24px;
}
.has-menu[data-open="true"] .mega { opacity: 1; visibility: visible; pointer-events: auto; transform: translateX(-50%) translateY(0); }
.mega-list { display: grid; grid-template-columns: 1fr 1fr; gap: 4px; }
.mega-list a { display: grid; grid-template-columns: 40px 1fr; gap: 13px; padding: 13px 14px; border-radius: 14px; align-items: start; transition: background .18s; }
.mega-list a:hover { background: var(--paper-alt); }
.mega-list .mi { width: 40px; height: 40px; border-radius: 11px; display: grid; place-items: center; background: linear-gradient(135deg, rgba(59,130,246,.13), rgba(6,182,212,.13)); color: var(--brand); }
.mega-list .mi svg { width: 19px; height: 19px; }
.mega-list b { display: block; font-family: var(--font-head); font-weight: 600; font-size: .94rem; color: var(--ink); letter-spacing: -0.01em; }
.mega-list small { color: var(--slate-500); font-size: .82rem; line-height: 1.45; }
.mega-aside { border-radius: 16px; padding: 24px; color: #fff; position: relative; overflow: hidden; background: var(--ink-2); }
.mega-aside::before {
  content:""; position: absolute; inset: -40% -20% auto -20%; height: 240px;
  background: radial-gradient(220px 150px at 30% 30%, rgba(59,130,246,.6), transparent 62%),
              radial-gradient(220px 160px at 80% 60%, rgba(6,182,212,.45), transparent 64%);
  filter: blur(6px);
}
.mega-aside > * { position: relative; }
.mega-aside .ma-num { font-family: var(--font-head); font-weight: 800; font-size: 2.1rem; letter-spacing: -0.045em; line-height: 1; margin-bottom: 4px; }
.mega-aside .ma-lbl { font-size: .84rem; color: #a9bbd8; margin-bottom: 18px; }
.mega-aside .ma-row { display: flex; justify-content: space-between; gap: 12px; padding: 9px 0; border-top: 1px solid var(--hair-dark); font-size: .85rem; color: #c3cfe4; }
.mega-aside .ma-row b { color: #fff; font-family: var(--font-head); }
.mega-aside .ma-cta { display: inline-flex; align-items: center; gap: 7px; margin-top: 16px; font-family: var(--font-head); font-weight: 600; font-size: .88rem; color: #8fb4ff; }
.mega-aside .ma-cta svg { width: 15px; height: 15px; }

.nav-toggle { display: none; width: 44px; height: 44px; border-radius: 12px; border: 1px solid var(--hair); align-items: center; justify-content: center; }
.nav-toggle svg { width: 20px; height: 20px; }
.mobile-menu { display: none; }

/* =========================================================
   IN-PAGE SUB NAV (service pages)
   ========================================================= */
.subnav {
  position: sticky; top: 76px; z-index: 110;
  background: rgba(255,255,255,.9); backdrop-filter: saturate(180%) blur(16px);
  -webkit-backdrop-filter: saturate(180%) blur(16px);
  border-bottom: 1px solid var(--hair);
}
.subnav-inner { display: flex; align-items: center; gap: 6px; height: 58px; overflow-x: auto; scrollbar-width: none; }
.subnav-inner::-webkit-scrollbar { display: none; }
.subnav-inner::after { content:""; flex: 0 0 12px; }
.subnav a {
  flex: 0 0 auto; padding: 8px 15px; border-radius: 999px; font-size: .88rem; font-weight: 500;
  color: var(--slate-500); white-space: nowrap; transition: color .18s, background .18s;
}
.subnav a:hover { color: var(--ink); background: rgba(15,23,42,.05); }
.subnav a.active { color: #fff; background: var(--ink); }

/* =========================================================
   HERO
   ========================================================= */
.hero { position: relative; background: var(--ink); color: #fff; overflow: hidden; padding-bottom: 130px; }
.orb { position: absolute; border-radius: 50%; filter: blur(70px); opacity: .55; pointer-events: none; }
.orb-1 { width: 620px; height: 620px; top: -230px; left: -140px; background: radial-gradient(circle, #2563eb, transparent 68%); }
.orb-2 { width: 560px; height: 560px; top: -140px; right: -120px; background: radial-gradient(circle, #06b6d4, transparent 68%); }
.orb-3 { width: 620px; height: 480px; bottom: -260px; left: 34%; background: radial-gradient(circle, #4f46e5, transparent 68%); }
.hero-grid-lines {
  position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(rgba(255,255,255,.045) 1px, transparent 1px), linear-gradient(90deg, rgba(255,255,255,.045) 1px, transparent 1px);
  background-size: 58px 58px;
  mask-image: radial-gradient(72% 62% at 50% 36%, #000, transparent 88%);
  -webkit-mask-image: radial-gradient(72% 62% at 50% 36%, #000, transparent 88%);
}
.hero .wrap { position: relative; z-index: 2; }
.hero-inner { padding: clamp(76px, 11vw, 132px) 0 0; max-width: 900px; }
.hero h1 { color: #fff; }
.hero h1 .accent { background: var(--grad-text); -webkit-background-clip: text; background-clip: text; color: transparent; }
.hero p { color: #b9c6dd; font-size: clamp(1.06rem, 1.7vw, 1.25rem); margin-top: 24px; max-width: 620px; }
.hero-actions { display: flex; flex-wrap: wrap; gap: 13px; margin-top: 36px; }

.hero-pill {
  display: inline-flex; align-items: center; gap: 10px; margin-bottom: 26px;
  padding: 7px 14px 7px 7px; border-radius: 999px;
  background: rgba(255,255,255,.07); border: 1px solid var(--hair-dark);
  font-size: .85rem; color: #c3cfe4;
}
.hero-pill b { background: var(--grad); color: #fff; font-family: var(--font-head); font-weight: 600; font-size: .77rem; padding: 4px 11px; border-radius: 999px; }

/* stat panel straddling the hero boundary */
.stat-straddle { position: relative; z-index: 20; margin-top: -78px; }
.stat-straddle .inner {
  background: #fff; border-radius: 22px; padding: 8px;
  box-shadow: 0 30px 70px -28px rgba(9,17,40,.4), 0 1px 3px rgba(9,17,40,.06);
  display: grid; grid-template-columns: repeat(4, 1fr);
}
.stat-straddle .s { padding: 26px 24px; position: relative; }
.stat-straddle .s + .s::before { content:""; position: absolute; left: 0; top: 22px; bottom: 22px; width: 1px; background: var(--hair); }
.stat-straddle b {
  display: block; font-family: var(--font-head); font-weight: 800; letter-spacing: -0.045em; line-height: 1;
  font-size: clamp(1.7rem, 2.6vw, 2.3rem);
  background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.stat-straddle span { display: block; margin-top: 7px; font-size: .87rem; color: var(--slate-500); line-height: 1.4; }

/* interior hero */
.page-hero { position: relative; background: var(--ink); color: #fff; overflow: hidden; }
.page-hero .wrap { position: relative; z-index: 2; }
.page-hero-inner { padding: clamp(56px, 8vw, 96px) 0 clamp(56px, 8vw, 92px); max-width: 820px; }
.page-hero h1 { color: #fff; }
.page-hero p { color: #b9c6dd; font-size: clamp(1.04rem, 1.5vw, 1.18rem); margin-top: 20px; max-width: 640px; }
.page-hero .hero-actions { margin-top: 32px; }
.crumbs { display: flex; align-items: center; gap: 9px; font-size: .84rem; color: #7e8fb0; margin-bottom: 22px; }
.crumbs a { transition: color .18s; }
.crumbs a:hover { color: #fff; }
.crumbs svg { width: 13px; height: 13px; opacity: .55; }

/* =========================================================
   SERVICES — editorial rows
   ========================================================= */
.rows { border-top: 1px solid var(--hair); }
.row-link {
  position: relative; display: grid; grid-template-columns: 60px 1fr 1.12fr auto;
  gap: 30px; align-items: center; padding: 32px 24px 32px 14px;
  border-bottom: 1px solid var(--hair);
  transition: padding-left .34s var(--ease-out);
}
.row-link::before {
  content:""; position: absolute; inset: 0; border-radius: 18px; z-index: 0;
  background: linear-gradient(100deg, rgba(59,130,246,.07), rgba(6,182,212,.05));
  opacity: 0; transform: scale(.985); transition: opacity .3s var(--ease-out), transform .3s var(--ease-out);
}
.row-link > * { position: relative; z-index: 1; }
.row-link:hover::before { opacity: 1; transform: scale(1); }
.row-link:hover { padding-left: 26px; }
.row-num { font-family: var(--font-head); font-weight: 700; font-size: .82rem; color: var(--slate-400); letter-spacing: .1em; align-self: start; padding-top: 6px; }
.row-title { display: flex; align-items: center; gap: 14px; }
.row-title .ri { width: 44px; height: 44px; flex: 0 0 44px; border-radius: 13px; display: grid; place-items: center; background: linear-gradient(135deg, rgba(59,130,246,.13), rgba(6,182,212,.13)); color: var(--brand); transition: transform .3s var(--ease-out); }
.row-link:hover .row-title .ri { transform: rotate(-6deg) scale(1.06); }
.row-title .ri svg { width: 21px; height: 21px; }
.row-title h3 { font-size: clamp(1.12rem, 1.9vw, 1.48rem); }
.row-desc { color: var(--slate-600); font-size: .98rem; line-height: 1.6; }
.row-go { width: 46px; height: 46px; border-radius: 50%; border: 1px solid var(--hair); display: grid; place-items: center; color: var(--slate-500); transition: all .3s var(--ease-out); }
.row-go svg { width: 18px; height: 18px; }
.row-link:hover .row-go { background: var(--ink); border-color: var(--ink); color: #fff; transform: rotate(-45deg); }
.row-flag { display: inline-block; margin-left: 10px; font-family: var(--font-head); font-size: .64rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: var(--brand); background: rgba(59,130,246,.1); padding: 4px 9px; border-radius: 999px; vertical-align: middle; }

/* =========================================================
   PROOF BAND — oversized numerals on dark
   ========================================================= */
.proof-band { position: relative; background: var(--ink); color: #fff; overflow: hidden; padding: clamp(76px, 10vw, 130px) 0; }
.proof-band .wrap { position: relative; z-index: 2; }
.proof-band .section-head h2 { color: #fff; }
.proof-band .section-head p { color: #a9b8d3; }

.proof-grid { display: grid; grid-template-columns: repeat(3, 1fr); }
.pf { padding: 34px 32px; position: relative; }
.pf::before { content:""; position: absolute; left: 0; top: 26px; bottom: 26px; width: 1px; background: var(--hair-dark); }
.proof-grid .pf:nth-child(3n+1)::before { display: none; }
.proof-grid .pf:nth-child(n+4) { border-top: 1px solid var(--hair-dark); }
.pf b {
  display: block; font-family: var(--font-head); font-weight: 800; line-height: .95; letter-spacing: -0.05em;
  font-size: clamp(2.4rem, 4.6vw, 3.4rem);
  background: var(--grad-text); -webkit-background-clip: text; background-clip: text; color: transparent;
  margin-bottom: 14px;
}
.pf h3 { color: #fff; font-size: 1.02rem; margin-bottom: 9px; }
.pf p { color: #9fb0cc; font-size: .93rem; line-height: 1.6; }

/* =========================================================
   FEATURE FLOW — ghost numerals, hairline rows
   ========================================================= */
.flow { border-top: 1px solid var(--hair); }
.flow-item {
  position: relative; display: grid; grid-template-columns: 96px 1fr; gap: 34px;
  padding: 38px 0; border-bottom: 1px solid var(--hair); scroll-margin-top: 152px;
}
.flow-n {
  font-family: var(--font-head); font-weight: 800; font-size: clamp(2.6rem, 4.4vw, 3.6rem);
  line-height: .85; letter-spacing: -0.05em; color: transparent;
  -webkit-text-stroke: 1.5px var(--hair);
  transition: -webkit-text-stroke-color .3s;
}
.flow-item:hover .flow-n { -webkit-text-stroke-color: var(--brand); }
.flow-body h2 { font-size: clamp(1.18rem, 2vw, 1.55rem); margin-bottom: 10px; }
.flow-body p { font-size: 1.01rem; max-width: 66ch; }

/* =========================================================
   CASE ROWS — alternating editorial
   ========================================================= */
.cases { display: grid; }
.case {
  display: grid; grid-template-columns: minmax(200px, .78fr) 1.22fr; gap: clamp(26px, 5vw, 70px);
  padding: clamp(32px, 4.4vw, 54px) 0; border-bottom: 1px solid var(--hair); align-items: start;
}
.case:first-child { border-top: 1px solid var(--hair); }
.case-metric b {
  display: block; font-family: var(--font-head); font-weight: 800; line-height: .92; letter-spacing: -0.05em;
  font-size: clamp(2.3rem, 4.6vw, 3.3rem);
  background: var(--grad); -webkit-background-clip: text; background-clip: text; color: transparent;
}
.case-metric span { display: block; margin-top: 10px; font-size: .8rem; font-weight: 600; letter-spacing: .13em; text-transform: uppercase; color: var(--slate-400); font-family: var(--font-head); }
.case-body h3 { font-size: clamp(1.12rem, 1.9vw, 1.42rem); margin-bottom: 12px; }
.case-body p { font-size: 1.01rem; max-width: 68ch; }
.case-tags { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; }
.case-tags i {
  font-style: normal; font-size: .75rem; font-family: var(--font-head); font-weight: 600;
  color: var(--slate-600); background: var(--paper-alt); border: 1px solid var(--hair);
  padding: 5px 11px; border-radius: 999px;
}
.proof-band .case, .proof-band .case:first-child { border-color: var(--hair-dark); }
.proof-band .case-body h3 { color: #fff; }
.proof-band .case-body p { color: #9fb0cc; }
.proof-band .case-metric b { background: var(--grad-text); -webkit-background-clip: text; background-clip: text; }
.proof-band .case-tags i { color: #b9c6dd; background: rgba(255,255,255,.06); border-color: var(--hair-dark); }

/* =========================================================
   SPLIT / panel
   ========================================================= */
.split { display: grid; grid-template-columns: 1.02fr .98fr; gap: clamp(36px, 6vw, 78px); align-items: center; }
.panel {
  position: relative; border-radius: 26px; padding: 36px; overflow: hidden;
  background: var(--ink-2); color: #fff;
  box-shadow: 0 40px 80px -34px rgba(9,17,40,.55);
}
.panel::before {
  content:""; position: absolute; inset: auto -25% -45% -25%; height: 340px;
  background: radial-gradient(320px 210px at 28% 22%, rgba(59,130,246,.6), transparent 62%),
              radial-gradient(320px 220px at 78% 62%, rgba(6,182,212,.48), transparent 64%);
  filter: blur(8px);
}
.panel > * { position: relative; }
.metric-line { display: flex; align-items: baseline; justify-content: space-between; gap: 16px; padding: 15px 0; border-bottom: 1px solid var(--hair-dark); }
.metric-line:last-child { border-bottom: 0; padding-bottom: 0; }
.metric-line b { font-family: var(--font-head); font-weight: 700; font-size: 1.24rem; color: #fff; letter-spacing: -0.025em; white-space: nowrap; }
.metric-line span { color: #9fb0cc; font-size: .89rem; text-align: right; }

.checks { display: grid; gap: 15px; }
.checks li { display: grid; grid-template-columns: 24px 1fr; gap: 13px; color: var(--slate-600); font-size: .99rem; }
.checks li svg { width: 21px; height: 21px; color: var(--green); margin-top: 3px; }
.checks li b { color: var(--ink); }
.panel .checks li { color: #b9c6dd; }
.panel .checks li b { color: #fff; }

/* three-up separated by hairlines */
.trio { display: grid; grid-template-columns: repeat(3, 1fr); }
.trio > div { padding: 6px 34px; position: relative; }
.trio > div + div::before { content:""; position: absolute; left: 0; top: 4px; bottom: 4px; width: 1px; background: var(--hair); }
.trio > div:first-child { padding-left: 0; }
.trio > div:last-child { padding-right: 0; }
.trio h3 { margin-bottom: 10px; }
.trio p { font-size: .97rem; }
.trio .ti { width: 42px; height: 42px; border-radius: 12px; display: grid; place-items: center; background: linear-gradient(135deg, rgba(59,130,246,.12), rgba(6,182,212,.12)); color: var(--brand); margin-bottom: 18px; }
.trio .ti svg { width: 20px; height: 20px; }

.disclaimer { margin-top: 32px; padding-left: 18px; border-left: 2px solid var(--brand); font-size: .91rem; color: var(--slate-500); max-width: 70ch; }

/* =========================================================
   CTA + FORM
   ========================================================= */
.cta-form-section { position: relative; background: var(--ink); color: #fff; overflow: hidden; padding: clamp(72px, 9vw, 120px) 0; scroll-margin-top: 80px; }
.cta-form-section .wrap { position: relative; z-index: 2; }
.cta-form-grid { display: grid; grid-template-columns: 1fr 1.02fr; gap: clamp(38px, 5vw, 70px); align-items: start; }
.cta-form-copy h2 { color: #fff; margin-bottom: 16px; }
.cta-form-copy .lede { color: #b9c6dd; }
.cta-form-copy .checks li { color: #b9c6dd; }
.cta-form-copy .checks li b { color: #fff; }
.trust-row { display: flex; flex-wrap: wrap; gap: 30px; margin-top: 34px; padding-top: 28px; border-top: 1px solid var(--hair-dark); }
.trust-row b { display: block; font-family: var(--font-head); font-weight: 700; font-size: 1.42rem; color: #fff; letter-spacing: -0.03em; }
.trust-row span { font-size: .85rem; color: #93a4c2; }

.form-shell { background: #fff; border-radius: 24px; padding: clamp(26px, 3.4vw, 40px); box-shadow: 0 40px 90px -30px rgba(0,0,0,.6); }
.form-shell h3 { font-size: 1.2rem; margin-bottom: 4px; }
.form-shell .fs-sub { font-size: .91rem; color: var(--slate-500); margin-bottom: 24px; }

/* ---- Default field: conventional stacked label (funnel form + anywhere
   that is not the main-site CTA form). Label sits ABOVE the control. ---- */
.field { margin-bottom: 16px; }
.field > label {
  display: block; font-family: var(--font-head); font-weight: 600;
  font-size: .82rem; color: var(--ink); margin-bottom: 7px; letter-spacing: -0.01em;
}
.field input, .field select, .field textarea {
  width: 100%; padding: 13px 15px; border: 1.5px solid var(--hair); border-radius: 11px;
  background: #fff; font: inherit; font-size: 1rem; color: var(--ink); line-height: 1.3;
  transition: border-color .15s, box-shadow .15s;
  appearance: none; -webkit-appearance: none;
}
.field textarea { min-height: 110px; resize: vertical; }
.field select {
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' fill='none' stroke='%236b7996' stroke-width='2.2'%3E%3Cpath d='m6 9 6 6 6-6'/%3E%3C/svg%3E");
  background-repeat: no-repeat; background-position: right 14px center; background-size: 16px; padding-right: 42px;
}
.field input:focus, .field select:focus, .field textarea:focus {
  outline: none; border-color: var(--brand); box-shadow: 0 0 0 3px rgba(37,99,235,.12);
}
.field-row { display: grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.form-note, .fx-note { font-size: .82rem; color: var(--slate-500); margin-top: 14px; text-align: center; }
.hp { position: absolute; left: -5000px; }

/* ---- Floating-label variant: MAIN-SITE CTA form only (.form-shell).
   Its markup is <input placeholder=" "><label> (label AFTER the control). ---- */
.form-shell .field { position: relative; margin-bottom: 15px; }
.form-shell .field input, .form-shell .field select, .form-shell .field textarea {
  padding: 22px 15px 9px; border: 0; border-bottom: 1.5px solid var(--hair);
  border-radius: 9px 9px 0 0; background: var(--paper-alt); font-size: .97rem;
}
.form-shell .field textarea { min-height: 104px; padding-top: 24px; }
.form-shell .field > label {
  position: absolute; left: 15px; top: 15px; margin: 0;
  font-family: var(--font-body); font-weight: 400; font-size: .95rem; color: var(--slate-500);
  letter-spacing: 0; pointer-events: none; transition: all .17s var(--ease-out);
}
.form-shell .field input:focus, .form-shell .field select:focus, .form-shell .field textarea:focus {
  border-color: transparent; border-bottom-color: var(--brand); box-shadow: none; background: #fff;
}
.form-shell .field input:focus + label, .form-shell .field textarea:focus + label,
.form-shell .field input:not(:placeholder-shown) + label, .form-shell .field textarea:not(:placeholder-shown) + label,
.form-shell .field select + label {
  top: 7px; font-size: .72rem; font-weight: 600; color: var(--brand); letter-spacing: .04em;
}
.form-shell .field select + label { color: var(--slate-500); }
.form-shell .field select:focus + label { color: var(--brand); }
.form-shell button[type="submit"] { margin-top: 10px; }

/* Calendly reveal */
.cal-reveal { animation: fadeUp .5s var(--ease-out); }
.cal-head { text-align: center; margin-bottom: 6px; }
.cal-tick { width: 56px; height: 56px; margin: 0 auto 16px; border-radius: 50%; background: var(--green-soft); color: var(--green); display: grid; place-items: center; }
.cal-tick svg { width: 28px; height: 28px; }
.cal-head h3 { font-size: 1.36rem; margin-bottom: 6px; }
.cal-head p { font-size: .95rem; }
.cal-embed { min-height: 660px; margin: 0 -14px; }
@keyframes fadeUp { from { opacity: 0; transform: translateY(16px);} to { opacity: 1; transform: none; } }

/* contact strip */
.contact-strip { display: grid; grid-template-columns: repeat(3,1fr); border-top: 1px solid var(--hair); border-bottom: 1px solid var(--hair); }
.contact-strip li { display: grid; grid-template-columns: 46px 1fr; gap: 15px; padding: 28px 32px; position: relative; align-items: center; }
.contact-strip li + li::before { content:""; position: absolute; left: 0; top: 24px; bottom: 24px; width: 1px; background: var(--hair); }
.contact-strip li:first-child { padding-left: 0; }
.contact-strip .ci { width: 46px; height: 46px; border-radius: 13px; background: linear-gradient(135deg, rgba(59,130,246,.12), rgba(6,182,212,.12)); color: var(--brand); display: grid; place-items: center; }
.contact-strip .ci svg { width: 20px; height: 20px; }
.contact-strip b { display: block; font-family: var(--font-head); font-size: .76rem; letter-spacing: .12em; text-transform: uppercase; color: var(--slate-400); margin-bottom: 3px; }
.contact-strip a, .contact-strip span { color: var(--ink); font-weight: 500; font-size: .96rem; }
.contact-strip a:hover { color: var(--brand); }

/* CTA band */
.cta-band { position: relative; overflow: hidden; background: var(--ink); color: #fff; }
.cta-band .wrap { position: relative; z-index: 2; text-align: center; padding-block: clamp(64px, 8vw, 104px); }
.cta-band h2 { color: #fff; max-width: 720px; margin-inline: auto; }
.cta-band p { color: #b9c6dd; margin: 18px auto 32px; max-width: 580px; font-size: 1.06rem; }
.cta-band .hero-actions { justify-content: center; }

/* =========================================================
   FOOTER
   ========================================================= */
.site-footer { background: var(--ink); color: #93a4c2; padding: clamp(56px,7vw,86px) 0 30px; position: relative; overflow: hidden; }
.site-footer .wrap { position: relative; z-index: 2; }
.footer-grid { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1.1fr; gap: 44px; }
.site-footer p { color: #8395b4; font-size: .95rem; max-width: 320px; margin-top: 16px; }
.footer-col h4 { color: #fff; font-size: .77rem; letter-spacing: .14em; text-transform: uppercase; margin-bottom: 16px; font-weight: 600; }
.footer-col a { display: block; padding: 6px 0; color: #9aabc8; font-size: .93rem; transition: color .18s, transform .18s; }
.footer-col a:hover { color: #fff; transform: translateX(3px); }
.footer-contact { display: grid; gap: 9px; font-size: .93rem; color: #9aabc8; }
.footer-contact a:hover { color: #fff; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; margin-top: 54px; padding-top: 26px; border-top: 1px solid var(--hair-dark); font-size: .84rem; color: #6f7f9d; }

/* =========================================================
   UTILITIES
   ========================================================= */
.center { text-align: center; }
.reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s var(--ease-out), transform .7s var(--ease-out); }
.reveal.in { opacity: 1; transform: none; }
.reveal[data-d="1"] { transition-delay: .07s; }
.reveal[data-d="2"] { transition-delay: .14s; }
.reveal[data-d="3"] { transition-delay: .21s; }

/* =========================================================
   RESPONSIVE
   ========================================================= */
@media (max-width: 1080px) {
  .mega { grid-template-columns: 1fr; width: min(560px, calc(100vw - 40px)); }
  .mega-aside { display: none; }
  .split { grid-template-columns: 1fr; }
  .cta-form-grid { grid-template-columns: 1fr; }
}
@media (max-width: 960px) {
  .nav-links, .nav-cta .nav-phone, .nav-cta .btn-ghost { display: none; }
  .nav-toggle { display: inline-flex; }
  .stat-straddle .inner { grid-template-columns: 1fr 1fr; }
  .stat-straddle .s:nth-child(odd)::before { display: none; }
  .stat-straddle .s:nth-child(n+3) { border-top: 1px solid var(--hair); }
  .proof-grid { grid-template-columns: 1fr 1fr; }
  .proof-grid .pf:nth-child(3n+1)::before { display: block; }
  .proof-grid .pf:nth-child(odd)::before { display: none; }
  .proof-grid .pf:nth-child(n+3) { border-top: 1px solid var(--hair-dark); }
  .trio { grid-template-columns: 1fr; gap: 30px; }
  .trio > div { padding: 0; }
  .trio > div + div::before { display: none; }
  .trio > div + div { padding-top: 30px; border-top: 1px solid var(--hair); }
  .contact-strip { grid-template-columns: 1fr; }
  .contact-strip li { padding: 22px 0; }
  .contact-strip li + li::before { left: 0; right: 0; top: 0; bottom: auto; width: auto; height: 1px; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 34px; }

  .mobile-menu {
    display: block; position: fixed; inset: 76px 0 0; background: #fff; z-index: 115;
    padding: 24px 26px 44px; overflow-y: auto;
    opacity: 0; visibility: hidden; transform: translateY(-10px);
    transition: opacity .24s var(--ease-out), transform .24s var(--ease-out), visibility .24s;
  }
  .mobile-menu[data-open="true"] { opacity: 1; visibility: visible; transform: none; }
  .mobile-menu .m-label { font-size: .71rem; letter-spacing: .15em; text-transform: uppercase; color: var(--slate-400); font-weight: 600; padding: 20px 0 8px; }
  .mobile-menu > a {
    display: flex; align-items: center; justify-content: space-between; gap: 14px;
    padding: 15px 0; font-family: var(--font-head); font-weight: 600; font-size: 1.05rem;
    color: var(--ink); border-bottom: 1px solid var(--hair);
  }
  .mobile-menu > a svg { width: 17px; height: 17px; color: var(--slate-400); flex: 0 0 17px; }
  .mobile-menu .btn { margin-top: 26px; }
  .mobile-menu .m-call { display: block; text-align: center; margin-top: 12px; font-family: var(--font-head); font-weight: 600; color: var(--brand); padding: 12px; border-bottom: 0; }
  .subnav { top: 76px; }
}
@media (max-width: 760px) {
  .row-link { grid-template-columns: 1fr auto; gap: 14px 18px; padding: 26px 14px 26px 4px; }
  .row-num { display: none; }
  .row-desc { grid-column: 1 / -1; font-size: .94rem; }
  .row-link:hover { padding-left: 12px; }
  .case { grid-template-columns: 1fr; gap: 16px; }
  .flow-item { grid-template-columns: 1fr; gap: 12px; padding: 30px 0; }
  .flow-n { font-size: 2.1rem; -webkit-text-stroke-width: 1.2px; }
}
@media (max-width: 560px) {
  body { font-size: 16px; }
  .stat-straddle { margin-top: -56px; }
  .stat-straddle .inner { grid-template-columns: 1fr; }
  .stat-straddle .s:nth-child(n+2) { border-top: 1px solid var(--hair); }
  .stat-straddle .s::before { display: none !important; }
  .proof-grid { grid-template-columns: 1fr; }
  .proof-grid .pf::before { display: none !important; }
  .proof-grid .pf:nth-child(n+2) { border-top: 1px solid var(--hair-dark); }
  .pf { padding: 28px 0; }
  .field-row { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .hero-actions .btn, .cta-band .btn { width: 100%; justify-content: center; }
  .trust-row { gap: 20px; }
}
@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
  .cal-reveal { animation: none; }
  .row-link, .row-go, .row-title .ri { transition: none; }
}

/* =========================================================
   AD FUNNEL PAGES (bare)
   ========================================================= */
body.bare { background: var(--paper-alt); }
body.bare main { min-height: 100vh; display: flex; flex-direction: column; }
.fx { flex: 1; display: flex; flex-direction: column; }
.fx-wrap { width: 100%; max-width: 620px; margin: 0 auto; padding: 40px 22px 64px; }
.fx-brand { display: inline-flex; align-items: center; gap: 11px; font-family: var(--font-head); font-weight: 700; font-size: 1.06rem; color: var(--ink); letter-spacing: -0.03em; margin-bottom: 26px; }
.fx-brand .mark { width: 34px; height: 34px; flex: 0 0 34px; border-radius: 10px; }
.fx-progress { height: 4px; background: var(--hair); border-radius: 999px; overflow: hidden; margin-bottom: 12px; }
.fx-progress span { display: block; height: 100%; background: var(--grad); border-radius: 999px; }
.fx-step { font-family: var(--font-head); font-size: .73rem; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--brand); margin-bottom: 18px; }
.fx-h1 { font-size: clamp(1.6rem, 4vw, 2.25rem); margin-bottom: 12px; }
.fx-sub { font-size: 1.02rem; margin-bottom: 28px; }
.fx-card { background: #fff; border-radius: 22px; padding: clamp(24px, 4vw, 34px); box-shadow: 0 24px 60px -26px rgba(9,17,40,.35), 0 1px 3px rgba(9,17,40,.05); }
.fx-rule { border: 0; border-top: 1px solid var(--hair); margin: 24px 0 20px; }
.fx-note { font-size: .82rem; color: var(--slate-500); margin-top: 14px; text-align: center; }
.fx-note a { color: var(--brand); font-weight: 600; }
.fx-trust { display: flex; justify-content: center; flex-wrap: wrap; gap: 32px; margin-top: 32px; }
.fx-trust > div { text-align: center; }
.fx-trust b { display: block; font-family: var(--font-head); font-weight: 800; font-size: 1.28rem; color: var(--ink); letter-spacing: -0.03em; }
.fx-trust span { font-size: .79rem; color: var(--slate-500); }

.fx-book { height: 100vh; overflow: hidden; }
.fx-book-head { flex: 0 0 auto; text-align: center; padding: 18px 22px 14px; background: #fff; border-bottom: 1px solid var(--hair); }
.fx-book-head .fx-brand { margin-bottom: 10px; }
.fx-book-h1 { font-size: clamp(1.18rem, 3vw, 1.58rem); }
.fx-urgency { display: inline-flex; align-items: center; gap: 9px; margin-bottom: 11px; background: #fff6ec; border: 1px solid #ffdcbb; color: #92450a; padding: 7px 16px; border-radius: 999px; font-size: .86rem; }
.fx-urgency .pulse { width: 8px; height: 8px; border-radius: 50%; background: #f97316; flex: 0 0 8px; animation: pulse 1.8s infinite; }
@keyframes pulse { 0%,100% { opacity: 1; transform: scale(1);} 50% { opacity: .4; transform: scale(.72);} }
.fx-cal { flex: 1 1 auto; min-height: 0; }
.fx-cal .calendly-inline-widget { height: 100% !important; }

.fx-booked .fx-wrap { text-align: center; padding-top: 56px; }
.fx-booked .fx-brand { margin-bottom: 32px; }
.fx-tick { width: 78px; height: 78px; margin: 0 auto 24px; border-radius: 50%; background: var(--green-soft); color: var(--green); display: grid; place-items: center; }
.fx-tick svg { width: 40px; height: 40px; }
.fx-next { text-align: left; background: #fff; border-radius: 20px; padding: 28px 30px; margin-top: 32px; box-shadow: 0 20px 50px -26px rgba(9,17,40,.3); }
.fx-next h2 { font-size: 1.1rem; margin-bottom: 18px; }
@media (max-width: 560px) { .fx-book { height: 100dvh; } .fx-trust { gap: 22px; } }
@media (prefers-reduced-motion: reduce) { .fx-urgency .pulse { animation: none; } }

/* Small-phone header: keep the wordmark on one line and shrink the CTA
   so the logo, name and button fit a 375px bar without wrapping. */
@media (max-width: 480px) {
  .nav { gap: 10px; height: 68px; }
  .brand { font-size: .99rem; gap: 9px; }
  .brand span { white-space: nowrap; }
  .brand .mark { width: 32px; height: 32px; flex: 0 0 32px; border-radius: 9px; }
  .nav-cta .btn-primary { padding: 11px 15px; font-size: .85rem; }
  .nav-cta .btn-primary svg { display: none; }
  .nav-toggle { width: 40px; height: 40px; }
  .mobile-menu, .subnav { top: 68px; }
  .mobile-menu { inset-block-start: 68px; }
}

/* Hero pill: keep the location badge on one line on small phones */
@media (max-width: 480px) {
  .hero-pill { font-size: .79rem; padding: 6px 13px 6px 6px; gap: 8px; line-height: 1.35; }
  .hero-pill b { white-space: nowrap; font-size: .7rem; padding: 4px 10px; }
}